Life savers x Durex X SEC
SNACK IT BEFORE YOU WRAP IT
In collaboration with SEC and Durex, this campaign leverages the iconic Life Savers name to make protection feel as effortless as grabbing a piece of candy, reframing contraception as a lifesaving choice and empowering individuals to take control of their sexual health.
Life Savers dispensers in club bathrooms, stocked with Life Savers flavoured condoms for fun, easy protection. Condom wrappers will feature a QR code linking to SEC’s site for safe sex education and resources.
Art Director: Iman Sheikh
Art Director: Cailey Bisgould
Art Director: Chanel Romeo
Art Director: Kianna Navard