Harry Rosen
MADE TO CAPTIVATE
Harry Rosen’s in-house brand, Harold, needs more visibility, so we highlighted what makes it impossible to ignore: clothing that turns heads. Well-crafted pieces don’t just make you look good, they make people look twice, proving that when your style stands out, so do you.
Harold creates an X-shaped runway for an outdoor fashion show staged on Yorkville’s existing X shaped boardwalk. Using Harold-branded CCTV cameras, real-time audience reactions are live-streamed to screens at the event and inside Harry Rosen’s flagship store’s window display around the corner.
Art Director: Iman Sheikh
Art Director: Cailey Bisgould
Account Manager: Jessica Ho
Won third place in live client competition pitch.