Visa
TAP TO TRAVEL BACK
The Ask: Create a Visa campaign that encourages travellers to use their Visa instead of cash when travelling outside Canada.
Our Solution: Gen Z values memories over money, if it’s worth remembering, it’s worth spending on. Visa transforms every tap into a lasting souvenir, making travel moments easy to revisit, share, and celebrate, while cash leaves memories behind.
Visa will put stickers pointing to places that accept Visa to let customers know that Visa is accepted here and to promote their new VisaVisits app.
Art Director / Copywriter: Iman Sheikh
Art Director / Copywriter: Cailey Bisgould
Won 1st place from Publicis in competition pitch.